Compare features across products, plans, or competitors in a clear matrix format. This template puts features in rows and comparison targets in columns, with checkmarks, values, or notes in each cell. It is the standard format for product comparison pages, internal competitive analysis, and plan-tier breakdowns. Marketing teams use it to build comparison tables for landing pages, product managers use it to evaluate build-vs-buy decisions, and sales teams use it to show prospects how their product stacks up. When generated via the API, you can keep the comparison data in your CMS or product database and produce a fresh, shareable spreadsheet whenever features or pricing change. The structured format also makes it easy to convert into an HTML table for your website or a slide for a sales deck.
| Feature | Our Product | Competitor A | Competitor B | Notes |
|---|---|---|---|---|
| API Access | Yes | Yes | No | Competitor B is UI-only |
| Real-time Collaboration | Yes | Yes | Yes | |
| Export to PDF | Yes | Paid only | Yes | Competitor A charges extra |
| Custom Branding | Pro plan | Enterprise | No | |
| Uptime SLA | 99.9% | 99.5% | None | We offer the best SLA |
Generate this feature comparison programmatically with a single POST request. The API returns a shareable URL that anyone can open in the browser.
curl -X POST https://openofficeai.com/api/v1/sheets \
-H "Authorization: Bearer YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"title": "My Feature Comparison",
"sheets": [{ "rows": [["Feature","Our Product","Competitor A","Competitor B","Notes"],["API Access","Yes","Yes","No","Competitor B is UI-only"],["Real-time Collaboration","Yes","Yes","Yes",""]] }]
}'Returns { "id": "...", "url": "...", "created_at": "..." }. See the full API docs for formatting, formulas, and export options.
This template comes with 5 columns designed for a standard feature comparison workflow. Each column can be renamed, reordered, or extended through the API or the browser editor.
The specific capability or functionality being compared.
Whether and how your product supports this feature.
Whether and how Competitor A supports this feature.
Whether and how Competitor B supports this feature.
Additional context or commentary about the comparison.
This template is a starting point. Here are specific ways to adapt it to your workflow:
Replace text values with a consistent symbol system (checkmark, dash, "Partial") and add a legend row at the top for clarity.
Add a "Weight" or "Importance" column to score features by priority, helping stakeholders focus on the features that matter most for their use case.
Include a "Source/Date Verified" column to track when each competitive data point was last confirmed, keeping your comparison credible.
Store your competitive intelligence data in a structured format (database or JSON file). When you learn about a competitor update, edit the source data and re-generate the spreadsheet via the API. This ensures the comparison always reflects the latest information without manual spreadsheet editing.
Absolutely. Replace the competitor columns with your plan names (Free, Pro, Enterprise) and list features in each row. This is a great way to produce a plan comparison table that your sales team can share with prospects or embed in proposals.
You can link to the shared spreadsheet from your website, or use the GET endpoint to read the data as JSON and render it as an HTML table in your frontend. This gives you full control over styling while keeping the data managed in one place.
Build a structured pricing table that lists your products or services with their tiers, features, an...
Document your API endpoints in a structured spreadsheet that developers can reference and share. Thi...
Keep a structured changelog that records every release, what changed, and who shipped it. This templ...
Sign up for free and start building spreadsheets in seconds — from the browser or via the API.